Local Maps visibility
You're #1 at your front door. Three suburbs over, you don't exist.
Your Google ranking isn't one number. It changes on every street. A local heat map scans the Maps pack across your whole service area and shows you, point by point, exactly where you win, where you slip, and where a competitor is quietly taking your calls.
- Share of Voice
- 6.1%
- Avg rank
- 1.0
- Visibility
- 6.1%
#1 wherever it appears, but only in a ~1.25 km sliver through the depot. Absent from the pack in every other direction, including the entire metro side to the west.
Real (anonymised) scan of a Brisbane equipment-hire business. Green = top 3, grey = not ranked.
The same business, two keywords
This is what a leak looks like next to a win
Same company, same city, scanned on the same day. On one service it owns the metro. On another it's trapped in a 1.25 km bubble. Without the map, you'd never know the second one was costing you jobs.
- Share of Voice
- 6.1%
- Avg rank
- 1.0
- Visibility
- 6.1%
#1 wherever it appears, but only in a ~1.25 km sliver through the depot. Absent from the pack in every other direction, including the entire metro side to the west.
The leak, 6.1% Share of Voice
- Share of Voice
- 91.8%
- Avg rank
- 1.0
- Visibility
- 91.8%
Top 3 at 45 of 49 points, owns the local area. The only soft spot is the far north-east corner, an easy, targeted fix.
The win, 91.8% Share of Voice
What the map measures
Three numbers, no jargon
You don't need to read a dashboard. Every scan comes down to three plain figures you can act on.
Share of Local Voice
The single number that matters: what % of your service area shows you in the top 3 of the Maps pack. 90%+ owns the area. Under 40% is a leak.
Average rank
Where you actually sit across the whole grid, not just at your own front door. The gap between the two is where your leads are going to competitors.
Visibility footprint
How far your pin reaches before you vanish. Re-scanned monthly, this is the line that shows your footprint growing after the fixes land.
What you get
The map is the easy part. The read is the point.
Ten tools can draw you a grid. What moves your pin is knowing which one fix to make first. After 14 years doing this, that's what I hand you, not a screenshot, a decision.
- A colour-coded 7x7 grid for each of your money keywords, showing exactly where you win, slip and disappear.
- Your top 2–3 competitors mapped on the same grid, so you can see who owns the ground you don't.
- A plain-English read of the weak quadrants and the specific reason you're absent there.
- The one or two highest-leverage fixes, usually a GBP category, a proximity gap, or a review signal.
- A baseline you can re-scan monthly to prove the footprint is expanding.
- Share of Voice
- 91.8%
- Avg rank
- 1.0
- Visibility
- 91.8%
Top 3 at 45 of 49 points, owns the local area. The only soft spot is the far north-east corner, an easy, targeted fix.
Simple pricing
Start with one map
One keyword, one clear picture, one set of fixes. Add competitors or extra keywords as you need them. Prices in AUD.
Heat Map + Read
One keyword mapped across your service area, your competitors on the same grid, and the highest-leverage fixes in plain English.
Map my rankingsAlways-On Tracking
Light monthly monitoring
Monthly re-scans across your keywords, the fixes implemented, and a running picture of your footprint expanding. Grid rankings shift weekly, and this keeps you ahead of it.
Talk it throughThe other half of the picture
Maps is one place customers look. AI is the other.
The same customer who searches Google Maps now also asks ChatGPT and Google AI Overviews for a recommendation. See whether they can find and cite you, too.
Not sure where you stand yet?
Start with the free AI Visibility Snapshot. It's the fastest way to see where you're leaking customers, on Maps and in AI answers.