Blog
Getting found on Maps and in AI, explained
Practical, no-jargon writing on local Google Maps coverage, Share of Local Voice, and how AI answer engines decide which business to name. Real numbers, from real audits.
Does your website actually affect your Google Maps ranking?
Most trades think Maps ranking is all about the Business Profile. Your website matters more than you realise, and it is the only asset AI search can read.
Read the postHow to set up your Google Business Profile service area so you actually rank in the suburbs you serve
Google does not rank you in every suburb you list. How Business Profile service areas really work, and what to do about the suburbs where you are invisible.
Read the postWhy your 4.9 stars and 90 reviews are not winning you the jobs you think
Great reviews prove you are worth hiring, not that you are visible. Why reputation and coverage are different problems, and which one is costing you work.
Read the postHow to choose the right Google Business Profile categories
Your Google Business Profile category is the strongest Maps ranking signal after proximity. How to pick the right one, and why most trades never check it.
Read the postYour Google Maps ranking is not one number
Search your own business and you always look like number one. Across your service area the truth differs. Why one rank misleads and what to measure instead.
Read the postShare of Local Voice: the local SEO number most trades have never measured
Share of Local Voice is the share of your service area where you rank top three on Google Maps. What it means, who measures it, and what a good score is.
Read the postCan ChatGPT actually recommend your business?
More customers ask an AI for a recommendation instead of Google. How ChatGPT, AI Overviews and Perplexity pick a business, and why most local sites miss out.
Read the post