Skip to content
All results
52/100 GEO Health Score at the start

65-year-old equipment hire business

A trusted family operator since 1960 with a 4.9 star Google profile and 90+ reviews, yet nearly invisible when customers asked AI for local hire.

Temporary power poles, portaloo and security camera hire Southeast Queensland Migrated Webflow to Next.js on Vercel

The problem

When customers asked ChatGPT or Google's AI for temporary power pole hire in Brisbane, the business did not surface. Strong reputation, weak machine readability.

What the audit found

  • GEO Health Score of 52 out of 100, with clear, fixable gaps.
  • FAQ answers ran 7 to 56 words. AI engines need roughly 134 to 167 words to cite reliably.
  • No YouTube presence and no Wikidata entity for a 65-year-old, ABN-registered business.
  • Blog posts missing BlogPosting schema and author bylines.
  • Platform spread: Google AI Overviews 58, Perplexity 45, Bing Copilot 42, ChatGPT 38.

What I did

  • Expanded the top FAQ answers to the citation threshold.
  • Added FAQPage and BlogPosting schema with author and date signals.
  • Built a YouTube content plan and started a Wikidata entity.
  • Ongoing retainer: weekly scorecards, GBP posts, location content and Google Ads support.

The result

Re-scored each retainer cycle. Replace this line with the measured before and after GEO movement you can defend.

The same engine that took a 65-year-old local business from invisible to citable in AI search runs your free Snapshot.

Want this for your site?

Start with the free Snapshot. See your score in minutes.

Get my free AI Visibility Score